Employer Branding Tools

With the  war for talent  being as competitive as it is, it has never been more important for companies to stand out. Company branding is becoming increasingly more crucial as a tool for attracting quality candidates. As an employer, the more recognisable your brand is, the more likely it is to attract the talent you not only need, but want. The good news is that there are various employer branding tools that can help enhance your brand's exposure while simultaneously sourcing quality hires. In this article we will look at the 3 major employer branding tools in detail:

Every month there are more than 1,5 billion users on Facebook, 320 million on Twitter and 400 million on Instagram. There is no doubt that social media has a massive audience reach, so it's not surprising that recruiters have been quick to jump on the recruiting trend of 'social hiring'. 

This recruiting strategy capitalises on social media's influence by utilising it as a marketing platform for recruiting potential new hires.

However, many employers often forget that the recruitment process is a two way street. On the other hand, companies like Google and Facebook are evangelising their companies as great places to work, they have successfully promoted their brands while changing the face of the modern workplace. Candidates have become pickier about where they work opting for companies that promote themselves as progressive and modern. Millennials in particular value corporate culture more than previous generations and they just happen to be the users constantly connected to social media which in turn is a powerful megaphone to advertise your company culture and core values.

Social media is also a great way to target  passive candidates  through paid advertising coupled with creative considered advertising campaigns. As an accredited advertising agency The Working Earth offers innovative and deviceful social hiring campaigns targeted at both passive and active candidates. These campaigns help build your brand within the social space and h​elp drive traffic to your company website which further enhances your brand exposure.

With  over 400 million members worldwide , LinkedIn is by far the largest professional social network. It is the go-to site for professionals around the world and has some of the world's most famous business leaders and entrepreneurs as LinkedIn Influencers. It's not uncommon to come across articles from the likes of  Richard Branson ,  Guy Kawasaki  and LinkedIn's very own CEO,  Jeff Weiner . Their valued expertise and pearls of wisdom, imparted through articles give weight to the network and encourage user interaction thereby adding value to a user's experience on LinkedIn. This is a great medium for talent branding as companies can engage their audiences through articles, posts and their company page all on LinkedIn. This aids in establishing companies and brand advocates as thought leaders, creating call to actions towards their brands and creating a buzz around their company.

Leading job portals allow employers to divert candidates to their websites to give them the vital information they need when applying for a job. Employers can piggyback off of the reputation of these portals to attract diverse talent pools while raising their own brand awareness.

South African employers can choose from LinkedIn as well as a myriad of job portals in which to post their vacancies. The trick is choosing the best portal for the position you are advertising. This can be a daunting task for a company which is looking for quality candidates​, especially when hiring for specialised or niche positions. Using a professional agency that knows the ins and outs of the online recruiting landscape and processes and has the ability to strategise and recommend sites according to the needs of employers will reduce cost to hire and time to place. Through years of experience and valuable industry knowledge, The Working Earth is able to give you the best advice on where and how to advertise, maximising your brand awareness and attracting the right candidates for the job.

According to  LinkedIn's Global recruiting report 2016 , company websites are at the top as the most effective branding tool. All roads lead to your company's website as it should work in conjunction with social media, professional networks and job portal sites to direct candidates to where your company has the most publicity. Here your brand gets to show off the best of what it has to offer candidates.

At The Working Earth we have developed an  e-recruitment system called Jonti  and it seamlessly integrates with your website. Used as your career page, candidates are able to easily apply for jobs after gathering the information needed before applying.

Think of your search for the right candidate as a quest to finding the right life partner. As much as you need to find the perfect fit, you also need to be the perfect fit for your prospective 'happily after'. In order to do that, you need to appear attractive and dependable to win their talent. Employer branding expertly captivates your interest and keeps their eyes and hearts fixed on your brand. ​

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For more information on employer branding and how we can help you engage quality candidates for your positions, contact The Working Earth on 011 475 9668 or request a product demo or pricing on  admin(at)theworkingearth.com .

Author: Leanne Khan, Graphic Designer (The Working Earth)