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From the earlier days of pouring coffee, answering the phone, and sending faxes, the typical carbon copy secretarial role has been replaced by the role of an executive assistant which has now become pivotal to the success of any great leader…

What is an executive assistant?

An executive assistant not only plays the role of a confidant, problem solver, sounding board, detective, and diplomatic person but they are also someone who will tell you the truth when everyone else is running for cover. They are your "eyes and ears" within the organization and they constantly gather intelligence for you.

With today's face-paced environment, and high demands placed on businesses, an Executive cannot always make it on their own and that is not an insult, it's reality. The bigger the goals Executives have, the more assistance they require in accomplishing them. Executive Assistants provide the foundation needed to realize these goals.

An assistant is your own devoted, private resource who is there to make you more efficient, more effective, more productive and to bring balance to your life. They act as your business partner, managing all the day-to-day affairs of your office and in return allowing you to focus on the essential business of growing the company and making it more profitable. They are there to provide direct support to you. They are facilitators, ensuring the smooth flow of information to you and from you, preventing bottlenecks, and keeping anything that will not enhance your productivity away from you.

Some companies think that it will be best for executives not to have assistants so that they can cut costs but with everything mentioned above, will you be able to concentrate on your sole purpose, which is growing the company and making it more profitable, while you need to run around and manage day-to-day affairs of your office? A simple answer is no.

"Coming Together is a beginning; keeping together is progress; working together is success" Henry Ford


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